8 SECTIONS TO POWER YOUR LUXURY MARKETING JOURNEY
The program offers a well-rounded approach for you to become a champion in the game of luxury brand management.
7 DIMENSIONS & 3 MARKERS OF LUXURY
Begin the journey by understanding 7 core principles used by successful luxury brands globally. A section that warms-up your perspective on luxury management.
12 LAWS OF LUXURY
12 laws or Anti-laws of luxury will challenge your conventional marketing wisdom. Laws that will ask you to maintain a distance from your consumers and tactics to make brand aspirational.
LUXURY CONSUMPTION PSYCHOLOGY
Understanding consumer mindset is more important than understanding consumer needs in luxury. This section gives you a broad framework to better identify psychology of luxury consumption
THE BRAND ASPIRATION
A combination of theoretical concepts and practical examples on how to create an aspirational brand and establishes a long-term relationship like a cult.
LUXURY BRAND EXTENSION
Learn the right approach for luxury brand extension, to ensure that new products align with core brand values and maintain the same level of exclusivity and prestige. A scientific way to grow a business while leveraging existing brand equity.
LUXURY BRAND PRICING
The codes of luxury pricing are very different from that of mass market brands. Here discounts don't work. Learn the core principles of pricing in context of luxury brand management.
LUXURY BRAND ADVERTISING
Luxury brands don't advertise to sell but to build a dream universe and aspiration for their consumers. Learn the mindset of luxury brand advertising.